To have a successful business, being 10% better than your competitors is often enough. If we dedicated just 10% more time and focus to customer service, couldn’t we achieve that? We all know every customer should feel valued from the start. Yet, while small business owners constantly hear this advice, few companies actually make customer…
It is a marketer’s job to articulate the benefits of his or her company’s products and services through storytelling, and creativity is an essential part of the process. Injecting creativity into your marketing communications makes your story more compelling and differentiates your business from its competition. It would be nice if there were a light…
The strategic element that makes your proposals effective is the narrative you present about why your firm should be selected. The strength of the narrative is determined by how well you convey the benefits of your firm’s services in terms of how they relate to the requirements outlined in the RFP. Firms that clearly communicate…
One of the main benefits of excellent design is that it helps your customers feel confident in your brand so that they’ll be comfortable buying your products and services. This means that your marketing materials need to communicate a consistent message at every point that your customers interact with your brand. They also need to…
This past November, my friend and I had the honor of meeting legendary rocker Alice Cooper at the annual horror convention Days Of The Dead in Chicago. I always get nervous when meeting a famous person. Not necessarily because they’re famous, but because I want to believe that they’re as cool and nice in person as…
Creativity is not magic, it’s not genetic, it’s not quick and it isn’t easy. Creatives spend years and thousands of hours of on-the-job training to build up the skills needed to thrive in the creative arena. This article will outline a five-step process a majority of creatives go through when generating ideas and creating successful…