One of the main benefits of excellent design is that it helps your customers feel confident in your brand so that they’ll be comfortable buying your products and services. This means that your marketing materials need to communicate a consistent message at every point that your customers interact with your brand. They also need to…
This past November, my friend and I had the honor of meeting legendary rocker Alice Cooper at the annual horror convention Days Of The Dead in Chicago. I always get nervous when meeting a famous person. Not necessarily because they’re famous, but because I want to believe that they’re as cool and nice in person as…
I believe that marketing is an art form, and that the best marketing is as visually appealing as it is strategically effective. The problem is that you don’t always have the resources available to deliver excellent results without stretching yourself outside of your comfort zone. What happens if you’re pushed too far and something slips…
Creativity is not magic, it’s not genetic, it’s not quick and it isn’t easy. Creatives spend years and thousands of hours of on-the-job training to build up the skills needed to thrive in the creative arena. This article will outline a five-step process a majority of creatives go through when generating ideas and creating successful…
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