For small businesses, branding is more than just a logo — it’s how customers recognize you, trust you, and remember you. But many business owners ask the same question: what do branding design services actually include, and are they worth the investment? This guide breaks down branding design services for small businesses, explains what’s typically…
To have a successful business, being 10% better than your competitors is often enough. If we dedicated just 10% more time and focus to customer service, couldn’t we achieve that? We all know every customer should feel valued from the start. Yet, while small business owners constantly hear this advice, few companies actually make customer…
It is a marketer’s job to articulate the benefits of his or her company’s products and services through storytelling, and creativity is an essential part of the process. Injecting creativity into your marketing communications makes your story more compelling and differentiates your business from its competition. It would be nice if there were a light…
This past November, my friend and I had the honor of meeting legendary rocker Alice Cooper at the annual horror convention Days Of The Dead in Chicago. I always get nervous when meeting a famous person. Not necessarily because they’re famous, but because I want to believe that they’re as cool and nice in person as…
Creativity is not magic, it’s not genetic, it’s not quick and it isn’t easy. Creatives spend years and thousands of hours of on-the-job training to build up the skills needed to thrive in the creative arena. This article will outline a five-step process a majority of creatives go through when generating ideas and creating successful…